Your brand photoshoot is more than just a photo session—it’s an opportunity to visually communicate your business values, personality, and purpose. But without proper planning, even the most beautiful images may miss the mark.
In this post, we’ll break down the top mistakes business owners make when planning their brand photoshoot—and how you can avoid them for a gallery of images that work hard for your business.
1. Not Defining Your Brand Message
The most common mistake? Going into a brand photoshoot without clarity on what you want to communicate. Your photographer can only bring your vision to life if you know what it is.
Avoid it by:
-
Identifying your brand’s core values and audience
-
Creating a list of 3–5 words that describe your vibe (e.g., bold, approachable, minimalist)
-
Sharing visual inspiration like a Pinterest board. A clear message ensures your visuals support your overall brand identity.
2. Choosing the Wrong Outfits
Your wardrobe should reflect your brand. Wearing something that’s too trendy, uncomfortable, or inconsistent with your brand tone can dilute your message.
Avoid it by:
-
Wearing your brand colors
-
Choosing outfits that feel like “you” but elevated
-
Planning multiple outfit options to give your photos variety
Not sure what to wear? Get in touch, I would love to brainstorm with you1
3. Skipping Location Strategy
Your background tells just as much of a story as your outfit or pose. Random or generic settings can confuse your audience or fail to capture your brand essence.
Avoid it by:
-
Picking locations that reflect your work environment or client experience
-
Using cohesive tones and clean backdrops
Prepping for a brand photoshoot isn’t just about photos—it’s about strategy, intention, and making every frame count.
-
Mixing indoor and outdoor spaces for visual interest
4. Not Planning Props or Tools
Photos that show you “in action” can be the most powerful—but only if you bring the tools that tell that story.
Avoid it by:
-
Bringing items you use in your work (e.g., laptop, camera, product samples, notepad)
-
Including props with your brand colors or values (e.g., flowers, coffee mug, art)
-
Thinking about the story each scene tells
Brand photos work best when they feel real and intentional, not staged or vague.
5. Failing to Create a Shot List (this is something we take care of with you)
Winging it during your shoot wastes time and may leave you without key images you need for your website, social media, or email marketing.
Avoid it by:
-
Working with your photographer to create a shot list based on your marketing needs (banner, IG post, newsletter)
-
Including must-have angles, expressions, and image types (e.g., looking at camera, flat lay, working shot)
-
Sharing it with your photographer ahead of time
Remember: A brand photoshoot should serve your business long after it’s over.
6. Forgetting the End Use of Your Images
This one is often overlooked! If you’re not thinking about where your images will go, you may end up with stunning photos that aren’t usable.
Avoid it by:
-
Planning for website layout (horizontal vs. vertical)
-
Leaving negative space for text overlays
-
Requesting both close-up and wide shots for variety
Let your photographer know what platforms you’ll be using the images on—design matters.
7. Not Hiring the Right Photographer
Not every photographer understands the strategy behind a brand photoshoot. A friend with a camera isn’t the same as someone who knows how to visually support your marketing goals.
Avoid it by:
-
Reviewing portfolios to see if their style fits your brand
-
Asking about their process and how they help with prep
-
Choosing someone who understands personal branding and storytelling
Final Thoughts
Your brand photoshoot should reflect who you are, what you do, and why it matters. By avoiding these common mistakes, you’ll not only walk away with beautiful images—you’ll gain content that works hard for your business.
Need help preparing for your session?
Contact us to chat through what would work best for your brand. —we’re here to make the process easy and impactful.
